Buy Handloom Products, Share "Get Ready With Me" Videos: PM Modi
Prime Minister Narendra Modi has encouraged citizens to purchase handloom products and share 'Get Ready With Me' style videos on social media to promote Indian weavers. The initiative aims to boost the domestic handloom industry and honor the history of the Swadeshi Movement.
Why it matters
Government-led social media campaigns are increasingly used to drive economic support for traditional industries and small-scale artisans.
Prime Minister Narendra Modi on Thursday appealed to the people to buy handloom products and make videos to attract global attention to them.On the eve of Handloom Day, PM Modi posted a video message on his Instagram handle, in which he said the celebration of the day would render a helping hand to the country's weavers and small traders."Tomorrow is August 7, when we celebrate the National Handloom Day. Let's make the diversity of India's handloom popular.
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