Burger King overtakes Wendy's as the nation's second-largest burger chain - CNBC
Burger King has reclaimed its position as the second-largest burger chain in the U.S., surpassing Wendy's in systemwide sales. This shift follows a successful turnaround strategy by Burger King and declining sales performance at Wendy's.
Why it matters
The change in market share reflects the competitive nature of the fast-food industry and the impact of corporate turnaround strategies on consumer behavior.
Burger King has overtaken Wendy's as the second-largest burger chain in the U.S. by systemwide sales, retaking its crown six years after losing it to the rival chain.
The change in positions follows the two companies' diverging results over the past two years.
Wendy's has reported shrinking U.S. same-store sales for six straight quarters. Its domestic same-store sales slipped 7% in its latest quarter, the company reported on Friday.
Meanwhile, Burger King has been embarking on a turnaround and has seen its domestic same-store sales rise over the past five quarters; the Restaurant Brands International chain on Thursday reported U.S. same-store sales growth of 8.5% for its second quarter .
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