Bud Light Boycotters Are Still Waiting for Their ‘Woke-Free’ Beer
Following the 2023 Bud Light boycott, political consultant Seth Weathers launched 'Ultra Right Beer' as a conservative, woke-free alternative marketed to MAGA consumers. The product launch quickly gained traction in right-wing media despite initial logistical hurdles and the lack of an established brewery partnership.
Why it matters
It illustrates the intersection of partisan politics and consumer culture, showing how political outrage can be rapidly monetized into alternative commercial products.
But customers of one successful anti-woke alternative brand later found their own wallets a bit lighter—with nothing to show for it.
In April 2023, at the height of a right-wing freakout over a sponsored Instagram post in which transgender actress and singer Dylan Mulvaney showed off a can of Bud Light with her face on it, a Georgia man named Seth Weathers smelled an opportunity to cash in. Conservatives were vowing to ditch the Budweiser brand and take their business elsewhere. (A tearful Kid Rock even filmed himself shooting up a few cases with a semiautomatic rifle.) It was an angry political demographic in need of a new low-ABV lager.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in