BTS' RM named first global ambassador of Nat'l Museum of Korea
BTS leader RM has been appointed as the first global ambassador for the National Museum of Korea. The appointment recognizes his ongoing contributions to the preservation of Korean cultural heritage and his efforts to promote it internationally.
Why it matters
This reflects the growing intersection of global pop culture influence and institutional efforts to preserve and promote national history.
People & Events BTS RM named first global ambassador of Nat l Museum of Korea Listen Listen Text Size Print By Yonhap Published Jun 20, 2026 9:56 am KST Updated Jun 20, 2026 11:40 am KST RM, right, the leader of K-pop supergroup BTS, shakes hands with You Hong-june, director of the National Museum of Korea, after being named global ambassador of the museum, in this photo provided by You's office, Saturday. Yonhap
The article is a straightforward announcement of a cultural appointment with no political or controversial framing.
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