BTS’ ‘NORMAL’ Music Video Sets Spotify Record in First Day
BTS has set a new Spotify record with their music video for 'NORMAL', which became the most-streamed K-pop video in a single day. The release is part of their latest album, ARIRANG, and precedes their upcoming performance at the FIFA World Cup Final Halftime Show.
Why it matters
BTS continues to break streaming records, highlighting the massive global influence of K-pop in the digital music industry.
BTS is adding another milestone to its Spotify legacy.
On Friday (July 17), Spotify announced that the superstar group’s “NORMAL” set the record for the most-streamed K-pop music video in a single day in the platform’s history.
The streaming service revealed the achievement on its official Instagram and X accounts.
The music video for “NORMAL” was released Friday and is available exclusively on Spotify for its first 48 hours.
Directed by Ukrainian filmmaker Tanu Muino, the wintry visual premiered at midnight, offering a glimpse of BTS beyond the spotlight as Jin, Suga, J-Hope, RM, Jimin, V and Jung Kook unwind in an ornate mansion and embrace life’s simple moments together.
To watch BTS’ “NORMAL” music video, Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS or Android device, search for “NORMAL” by BTS, press play and tap “Switch to video.”
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