BTS are back: return of K-pop superstars sparks US economic boom
The K-pop group BTS is embarking on a North American tour, which is expected to generate significant economic activity in host cities. Local businesses and tourism sectors are preparing for a major financial boost similar to that of major sporting events.
Why it matters
It demonstrates the massive economic influence of global pop culture icons on local urban economies.
Fans at a BTS exhibition in Seoul in March. Fans at a BTS exhibition in Seoul in March. BTS BTS are back: return of K-pop superstars sparks US economic boom Cities in North America hosting 14 concerts in August and September – and economic impact is set to be significant
Prefer the Guardian on Google BTS’s “Army” fanbase is descending on New York this weekend as the K-pop supergroup continues their first world tour after a four-year hiatus, sparking an economic boom wherever they land.
After shows in South Korea and Europe, the group are back in North America, with 14 shows in six US cities in August and September.
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