BSNL floats tender for appointing franchisees to sell 4G SIM cards
BSNL Madurai has issued a tender to appoint new franchisees for selling 4G SIM cards and recharge services. The move is part of an effort to expand its customer base following the deployment of hundreds of new 4G towers.
Why it matters
This reflects BSNL's attempt to compete in the telecommunications market by expanding its retail footprint and leveraging its new 4G infrastructure.
BSNL Madurai has floated a tender for appointment of new business partners/ franchisees to sell its SIM cards and recharge services.
In a statement, its Principal General Manager P. Loganathan said BSNL Madurai Business Area had got 573 4G mobile network towers in Madurai, 250 in Karaikudi, and 178 in Virudhunagar. As the BSNL offerred high-quality 4G services at affordable tariffs, the number of mobile users had been increasing.
To expand its customer base further, the BSNL had planned to appoint new franchises to provide SIM cards and recharge services. Applications were invited from distributors with a strong retail network in telecommunications, FMCG, electronics or electrical appliances sectors, and existing authorised BSNL SIM card dealers/ franchisees.
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