Business Insider·4 min read·medium

Brooks Brothers was steps from the World Trade Center on 9/11. Its creative director still can't look at the pictures.

Brooks Brothers was steps from the World Trade Center on 9/11. Its creative director still can't look at the pictures.
AI Summary

Brooks Brothers creative director Michael Bastian reflects on the 25th anniversary of the 9/11 attacks, recalling his personal experience and the brand's proximity to Ground Zero. The article details how a local Brooks Brothers store was repurposed as a makeshift morgue following the tragedy.

Why it matters

It provides a human-interest perspective on the lasting trauma of 9/11 through the lens of a historic American brand.

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Brooks Brothers creative director Michael Bastian spoke with Business Insider about the 25th anniversary of 9/11. JP Yim/Getty Images for Delivering Good ; Peter Turnley/Getty Images It has been 25 years since the terrorist attacks of September 11, 2001. A Brooks Brothers store near Ground Zero served as a morgue in the aftermath of the attacks. Creative director Michael Bastian told Business Insider he "still can't look at the pictures" from that day. Like many people, Brooks Brothers creative director Michael Bastian remembers exactly where he was on the morning of September 11, 2001 . "9/11 is personal for me," he told Business Insider during New York Fashion Week on Thursday as Brooks Brothers presented its Spring/Summer 2027 collection. "I was in the air on 9/11. I was flying back from a trade show in Paris. I was working at Bergdorf Goodman at the time.

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