Brooks Brothers creative director Michael Bastian remembers 9/11
Brooks Brothers creative director Michael Bastian reflects on the 25th anniversary of the 9/11 attacks, specifically recalling the impact on the company's One Liberty Plaza store. The piece serves as a personal retrospective on the event's lasting influence on the brand's history.
Why it matters
Personal and corporate reflections on historical tragedies provide context for how businesses navigate long-term institutional memory.
The Brooks Brothers location at Manhattan's One Liberty Plaza sustained heavy damage when the Twin Towers collapsed on September 11, 2001. The store reopened exactly one year after the attacks.
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