NBC News·3 min read·medium

Brooklyn store in Kelly Clarkson feud says Molly the mechanical bird is now on sale for $15 million - NBC News

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Rebecca Cohen
Brooklyn store in Kelly Clarkson feud says Molly the mechanical bird is now on sale for $15 million - NBC News
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A Brooklyn novelty shop is now offering its mechanical bird mascot, Molly, for $15 million following a public dispute with Kelly Clarkson. The store owner claims the high price is a response to the viral controversy, with plans to distribute bonuses to staff if the sale occurs.

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This story highlights the power of social media in turning minor retail disputes into viral cultural moments that impact business operations.

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A New York City novelty shop made it clear Sunday that Molly, a singing and dancing mechanical bird that serves as its unofficial mascot, was not for sale after an incident with Kelly Clarkson. But on Tuesday, the store changed its tune. Molly can now be purchased — for $15 million. Adam Rubin, one of the shop’s co-owners, spoke with reporters Tuesday outside the store on Atlantic Avenue in Brooklyn and confirmed the hefty price tag. Rubin told NBC News on Wednesday that if the bird sells for $15 million, he plans to give each store employee a $15,000 bonus and send $1 million to the bird’s artist. He also said Art of Play would build a display dedicated to automata with the profits. Clarkson did not respond to multiple requests for comment.

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