Broncos’ Reece Walsh signs ambassadorial deal with Seattle Seahawks
Australian rugby league player Reece Walsh has signed an ambassadorial deal with the NFL's Seattle Seahawks. The partnership aims to increase Walsh's global profile while promoting the NFL brand in Australia.
Why it matters
This deal represents a growing trend of cross-sport marketing and international expansion for major US sports leagues.
Australian rugby league superstar Reece Walsh has signed a major deal with the NFL’s Seattle Seahawks.
The NRL player will be an ambassador for the US team Downunder, and the deal will expand the Broncos player’s profile in America, while promoting the NFL in Australia.
News of the contract comes a week after Walsh was announced as an ambassador for the Seattle team. He attended the NFL season opener between the San Francisco 49ers and the Los Angeles Rams in Melbourne.
View this post on Instagram The deal was negotiated while his manager Nash Dawson was serving a nine-month suspension.
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