Brittany Mahomes’ biggest brand deals: From SKIMS to Alani Nu

Forget just being the wife of a two-time Super Bowl MVP. Brittany Mahomes has quietly built her own brand portfolio, one that spans haircare, activewear, energy drinks and fitness tech. She turns sideline appearances into business moves, and fans have noticed. From a hairspray launch timed perfectly with Monday Night Football to a wearable tech deal she shares with her husband, Brittany's endorsement game is picking up serious pace in 2026.Brittany Mahomes endorsement deals span beauty, fashion and wellnessHer latest move came with haircare brand Divi. She became the face of its Soft Finish and Soft Hold hairsprays, marking her second run with the company after a 2025 partnership. Founder Dani Austin broke the news on Instagram with a cheeky "Two is better than one…" caption. The products are priced at $26 each, sold through Divi's website and Ulta Beauty.Brittany didn't hold back on why she signed again.