Brittany Mahomes’ $100M Divi partnership: How is the brand expanding?
Brittany Mahomes has expanded her partnership with the haircare brand Divi, which is valued at $100 million. The collaboration features a new marketing campaign for the brand's hairspray products.
Why it matters
It illustrates the growing influence of celebrity-backed brand partnerships in the consumer goods and beauty industry.
Patrick Mahomes, the Kansas City Chiefs popular quarterback, has his wife, Brittany Mahomes, by his side through all the challenging days he has faced in his career. As the three time Super Bowl Most Valuable Player remains unbeatable on the field, his wife, Brittany Mahomes, has marked a new milestone in her career.Patrick Mahomes’ wife Brittany Mahomes shares an update about collaborating with the haircare brand, DiviA few hours ago, Patrick Mahomes’ wife Brittany Mahomes took to her social media to make an update about her partnership with the $100 million haircare brand, Divi.The post shows a clip of Brittany Mahomes’ advertisement for Divi on a big banner with a post that read as, “And just like that, Divi hit the East Coast 🍎 Tag us if you see the new hairspray ad in the wild and we might just send you a little treat 👀”.Patrick Mahomes’ wife Brittany Mahomes…
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