British American Tobacco to slash 9,000 jobs as it turns to AI

British American Tobacco plans to cut 9,000 jobs as part of a transformation program to reduce costs and integrate AI. The company aims to save £600m annually by 2028 while shifting focus toward technology-enabled operations.
Why it matters
This highlights the growing trend of major corporations using AI and outsourcing to streamline workforces and offset declining demand in traditional industries.
There will be no cuts in British American Tobacco’s business in the US, where it operates under its subsidiary Reynolds American. Photograph: Jason Alden/Newscast/PA There will be no cuts in British American Tobacco’s business in the US, where it operates under its subsidiary Reynolds American. Photograph: Jason Alden/Newscast/PA British American Tobacco British American Tobacco to slash 9,000 jobs as it turns to AI Dunhill maker to cut about a fifth of workforce, aiming to reduce costs and become more ‘technology enabled’
The article reports corporate restructuring news factually without taking a stance on the ethics of the layoffs.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in