The Manila Times·3 min read·medium

BridgeBio and Community Partners Launch Nationwide ATTR-CM Education Effort Ahead of World Amyloidosis Day

BridgeBio and Community Partners Launch Nationwide ATTR-CM Education Effort Ahead of World Amyloidosis Day
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BridgeBio Pharma is launching a nationwide educational campaign to raise awareness about transthyretin amyloid cardiomyopathy (ATTR-CM). The initiative includes a YouTube premiere featuring medical experts and cultural figures to help identify this underrecognized cause of heart failure.

Why it matters

ATTR-CM is frequently misdiagnosed as common heart conditions or aging, making early awareness critical for patient outcomes.

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- October 6 YouTube premiere featuring Sway Calloway, Howard "H” White and leading medical and cultural voices anchors community education nationwide

PALO ALTO, Calif., Oct. 05, 2026 (GLOBE NEWSWIRE) -- BridgeBio Pharma, Inc. (Nasdaq: BBIO) (the "Company” or "BridgeBio”), a commercial-stage, multi-product biopharmaceutical company focused on genetic diseases, today announced a nationwide education effort with community partners to increase awareness of transthyretin amyloid cardiomyopathy, also called ATTR cardiac amyloidosis (ATTR-CM). ATTR-CM is an underrecognized cause of heart failure that occurs when TTR, a protein that plays an essential role in the transport of vitamin A and thyroxine, becomes unstable, breaks down and builds up in the heart, causing it to become thicker and stiffer and making it harder to pump blood effectively. Because symptoms may resemble more common heart conditions or be dismissed as normal aging, ATTR-CM can be overlooked or identified later in the disease journey.

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