Brazil’s SBT Uses Pebble Automation for Expanded Playout
Brazilian broadcaster SBT has implemented Pebble's automation platform to modernize its playout operations and support the launch of a 24-hour news channel. The upgrade is designed to facilitate future technical standards, including TV 3.0 and dynamic ad insertion.
Why it matters
This move represents a significant digital transformation for a major regional broadcaster aiming to remain competitive in an evolving media landscape.
Platform helps country's No. 3 network launch news channel, support future plans
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Brazillian broadcaster SBT uses Pebble's automation systems. (Image credit: SBT) Share Copy link Facebook X Linkedin Bluesky Email Share this article Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Brazilian broadcast network SBT has turned to Pebble's automation platform to launch 24-hour network SBT News and enable future enhancements, including that country's TV 2.5 standard, interactivity and dynamic ad insertion.
SBT (Sistema Brasileiro de Televis o) is Brazil's third-largest television broadcaster. Headquartered in Osasco, northwest of S o Paulo, the network's owned-and-operated stations and regional affiliates deliver national and local programming.
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