Brazil’s Embraer sees eventual China breakthrough for E2 jets
Embraer CEO Arjan Meijer stated that the company is actively working to introduce its E2 jet family into the Chinese market. The company believes its aircraft will complement China's indigenous aviation models by offering regional connectivity.
Why it matters
A successful entry into China would be a major strategic win for Embraer, allowing it to compete in a massive market currently dominated by domestic and major international manufacturers.
‘We believe the E2 family is the ideal complement to the indigenous products of China,’ said Embraer Commercial Aviation CEO Arjan Meijer
The article reports on corporate strategy and executive statements without editorializing.
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