Brave new world: Ultimate Championship brings glowing javelins and $10m prize fund to track and field
World Athletics has launched the Ultimate Championship in Budapest, featuring a $10 million prize fund and technological innovations like glowing equipment. The event aims to modernize track and field and increase financial rewards for top athletes.
Why it matters
This represents a significant shift in the commercial model of professional athletics, aiming to increase the sport's global popularity and athlete compensation.
Noah Lyles at the Ultimate Championship’s launch, where he enjoyed a stint as a DJ. Noah Lyles at the Ultimate Championship’s launch, where he enjoyed a stint as a DJ. Athletics Brave new world: Ultimate Championship brings glowing javelins and $10m prize fund to track and field New event aims to revolutionise the sport with promises of bigger prize money and a greater role for athletes
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in