Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals
OpenAI is significantly increasing the volume of advertisements within the ChatGPT mobile app, attracting major brands like Home Depot and Intuit. Data shows a shift from smaller software firms to large mainstream advertisers as the platform scales its monetization efforts.
Why it matters
This shift signals the maturation of AI platforms into mainstream advertising channels, changing how users interact with generative AI tools.
OpenAI CEO Sam Altman. Kim Kyung-Hoon/Reuters OpenAI has doubled its ads per user for ChatGPT mobile users in the US, a Sensor Tower report says. Big brands like Home Depot and Intuit displaced smaller software firms as top ad buyers. Hundreds more advertisers are gaining access to ChatGPT to bid for users' attention. OpenAI is getting a lot less shy about putting ads into ChatGPT . If you use the ChatGPT mobile app, you may have already noticed. According to newly released US data from the market intelligence firm Sensor Tower, ChatGPT users on the mobile app saw roughly twice as many ads per hour this July as they did in April. OpenAI is betting big on advertising as it hopes to convert its huge user base into a cash-printing machine, and Sensor Tower's data gave us a peek at how that's going so far.
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