Brand New Day' Opening to Record Friday at Box Office
The new Spider-Man film, 'Brand New Day', is performing exceptionally well at the box office, potentially challenging all-time opening records. Projections suggest a massive domestic debut that could rival major franchise hits like Avengers: Endgame.
Why it matters
The film's performance is a significant indicator of the current health of the theatrical movie industry and consumer demand for superhero blockbusters.
Logo text Spider-Man : Brand New Day is swinging far higher than expected, as the superhero feature starring Tom Holland and Zendaya is becoming a breathtaking triumph in its opening weekend at the box office for Sony Pictures .
It collected $168 million domestically on Friday from 4,487 North American screens, including Thursday previews. With the movie earning an A CinemaScore from audiences, the studio is now projecting $325 million in its opening weekend, which would count as the second-highest domestic launch ever. But rival estimates see the film’s domestic start as potentially topping Avengers: Endgame , which opened to $357.1 million domestically and a mind-boggling $1.2 billion globally in 2019. Related Stories Movies Hard-to-Please Frank Miller Praises 'Spider-Man: Brand New Day': "Fan's Dream Come True" Movies 'Spider-Man: Brand New Day' Delivers Record $72M in Previews, Besting 'Avengers: Endgame'
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