Brabus Hands Its Electric Motorcycle Over to the Godfather of Streetwear
Brabus, Fragment Design, and DAB Motors have collaborated on a limited-edition electric motorcycle called the Urban E Fragment Edition. The bike features a minimalist black-and-white aesthetic and was unveiled at ComplexCon in Los Angeles.
Why it matters
This collaboration highlights the growing intersection of high-end automotive engineering and streetwear culture, appealing to luxury lifestyle consumers.
Hiroshi Fujiwara has put his lightning bolt on just about everything at this point. We’re talking Air Jordans, Louis Vuitton, Moncler, and even a Maserati. So when the godfather of streetwear finally got around to a motorcycle, we already knew it was never going to be some chopped Sportster. Instead, Fragment Design linked up with Bottrop’s finest and French EV outfit DAB Motors for the Brabus Urban E Fragment Edition.
As the story goes, Fujiwara wasn’t pitched over Zoom like you might imagine. In fact, he stumbled across the Brabus x DAB bike parked on the street during Milan Design Week, thought it was beautiful, and decided to post it to Instagram.
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