Box Office Previews Breaks Endgame Record
Sony Pictures' 'Spider-Man: Brand New Day' set a new record for Thursday box office previews, earning $72 million in North America. This performance surpasses the previous record held by 'Avengers: Endgame' and suggests a massive opening weekend for the film.
Why it matters
The record-breaking preview numbers indicate a strong recovery and high consumer demand for major theatrical releases in the post-pandemic market.
Logo text After a rare mid-summer weekend at the box office without a new wide release , moviegoers are gobbling up the chance to see Tom Holland and Zendaya return to the big screen for Sony Pictures ‘ Spider-Man : Brand New Day .
Marvel Studios ‘ latest offering caught a staggering $72 million from Thursday previews on 4,300 North American screens. This sets the record for a previews sum, topping the $60 million that Avengers: Endgame took in 2019 before it scored the top marks for its opening weekend with $357.1 million domestically and an unbelievable $1.2 billion globally. Related Stories Movies Hard-to-Please Frank Miller Praises 'Spider-Man: Brand New Day': "Fan's Dream Come True" Business Sony Pictures Sees Revenue Drop 13 Percent In Latest Quarter; Big Gains In Music
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