Box Office Opening Report: Ajay Devgn's Dhamaal 4 takes low start in the morning, Holdovers Alpha and Welcome to the Jungle drops
The Indian film 'Dhamaal 4' has experienced a slow opening at the box office, continuing a trend of underwhelming performances for recent major releases. Analysts note that while some films have found momentum in evening shows, current market conditions remain challenging for theatrical revenue.
Why it matters
The report underscores the ongoing struggle of the Indian film industry to regain pre-pandemic box office momentum.
Dhamaal 4 is off to a low start in the morning shows on its opening day, recording 10 per cent occupancy. The previous Dhamaal film, Total Dhamaal, had a GOOD opening in 2019, around 25 per cent. It is now the fourth consecutive week of major releases failing to take a start in the morning, with all four films posting broadly similar occupancies. For Welcome to the Jungle, it was a bit excusable considering that the film had previews the evening before, which opened to 25 per cent.
The article provides objective box office analysis and industry trends without editorializing.
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