Bournvita maker acts after notice as FSSAI steps up crackdown on misleading claims
Mondelez India and several other major food companies have withdrawn misleading health and nutrient claims following a crackdown by the FSSAI. The regulator is targeting false advertising and labeling violations across e-commerce and food service sectors to ensure consumer protection.
Why it matters
This regulatory action signals a stricter enforcement environment for food and beverage companies regarding nutritional marketing and transparency.
Mondelez India Foods, maker of Bournvita and Cadbury products, has withdrawn health and nutrient-comparison claims flagged by the Food Safety and Standards Authority of India (FSSAI), along with related advertisements from e-commerce platforms, as the regulator steps up action against misleading food claims.
The action is part of a wider drive in which FSSAI has issued more than 150 notices to food companies over misleading advertisements, false claims and labelling violations. Nestlé India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, Monster Energy India, Ferrero India and Kenvue are among companies named by the regulator.
The Bournvita issue had drawn scrutiny in 2023 over its sugar content and nutritional claims, particularly its marketing to children.
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