Bose starts adding Auracast to its headphones

A new firmware update for the $449 Bose QuietComfort Ultra Headphones Gen 2 adds support for Bluetooth LE Audio and Auracast as beta features. The flagship Ultra headphones are the first from Bose to support the audio sharing technology, which the company plans to bring to more devices soon.

Only a few major manufacturers include Auracast, and only on select headphones or earbuds — including Sony, JBL headphones, Samsung Galaxy Buds, and Sennheiser, which also released an Auracast transmitter this year. Some smaller companies, like EarFun, have added support. But Bose is one of the most recognizable names in headphones, so the fact that it’s finally jumping in is big news for Auracast.