Bose Launches New Wired Earbuds After More Than a Decade

Bose president of consumer audio Raza Haider (among others at the company) noticed. He dropped off his teen at college last year and saw wired earbuds left and right. A return to wired earbuds seems to be a national trend—it’s certainly popular among the Gen Z and Gen A of New York City, and the teenage kids of WIRED staffers too.

The new Bose Noise Cancelling Wired Earbuds come to the market just in time to capitalize on this trend. Launching them, from idea to final product, took the company around eight or nine months, said Haider. This is much faster than most audio releases I’m familiar with. Haider explained that Bose has been working toward enabling faster, more efficient production to accelerate new product launches, revisions, and collaborations.

Testing the Bose Wired Earbuds: Are They Any Good?