Bose CEO Lila Snyder on the fight for high-quality audio
Bose CEO Lila Snyder discusses the company's strategic shift toward becoming a software-focused business while maintaining its legacy in high-end audio. The company is diversifying its revenue by licensing its proprietary technology to other manufacturers and acquiring premium audio brands.
Why it matters
Bose's pivot reflects a broader trend in consumer electronics where hardware companies must integrate software and B2B licensing to remain competitive against tech giants.
Today, I’m talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose — it’s one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both car audio and noise-canceling headphones. Lila was last on the show about four years ago , and since then she’s dramatically rearchitected the company. The focus on research is still there, but she’s sold off Bose Professional , acquired the high-end audio brands McIntosh Labs and Sonus faber , and, perhaps most importantly, started licensing all that core Bose technology to other companies. Verge subscribers, don’t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head here . Not a subscriber? You can sign up here .
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