The Indian Express·3 min read·medium

Bookstores report strong early sales of Sonia Gandhi’s memoir

A
Aishwarya Khosla
Bookstores report strong early sales of Sonia Gandhi’s memoir
✦AI Summary

Sonia Gandhi’s new memoir, 'Belonging: A Journey of Love,' has seen significant sales success in India, with bookstores reporting high demand and rapid sell-through. Retailers compare the level of public interest to major literary events like the Harry Potter series.

Why it matters

The strong sales performance highlights the enduring influence of political figures in the Indian publishing market and the effectiveness of modern logistics in book distribution.

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When her Amazon pre-order of Sonia Gandhi’s Belonging: A Journey of Love was delayed, one X user turned to a quick-commerce app. The book reached her in 19 minutes, at ₹450 off. "#blinkit for the win because my #amazon pre-order was super delayed! Like what’s the point of pre-ordering?" she posted. "I'm sure I’m finishing this in a day.” At Khan Market’s Faqir Chand bookstore, the same book was moving at full price. “On the first day we had ordered about 500 copies, and we sold over 100 copies on the very first day,” said Abhinav Bamhi, 28, whose family owns the store. Seeing the response, the store ordered 350 more. Two days after its November 10 release, curiosity about the memoir—which HarperCollins published in India after Penguin Random House India stepped away from the project—remains high, with readers still seeking copies, whether through pirated PDFs or bookstores.

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