BMW’s iX4 SUV is a 428-mile defensive weapon against China’s EV takeover
BMW has unveiled the iX4, a new coupe-shaped electric SUV built on its next-generation Neue Klasse platform. The vehicle aims to compete with Chinese EV manufacturers by offering high-end range and performance, with a starting price of $66,200.
Why it matters
This launch represents a strategic pivot for European automakers attempting to maintain market share against the rapid expansion of affordable Chinese electric vehicles.
While much of the automotive world sits dumbfounded as China gobbles up all its customers, BMW continues to roll out extremely well-crafted, technologically advanced electric vehicles that impress in both drive quality and price. The latest is the BMW iX4, a coupe-shaped SUV that puts a sportier spin on the automaker’s iX3.
The iX4 is the third vehicle to be released on BMW’s next-generation Neue Klasse platform, following the iX3 and i3 models. The iX4 50 xDrive will come first in March 2027, followed by an even more high-performance M60 xDrive version later in the year. The automaker is positioning this new lineup as its bulwark against the flood of Chinese imports that is currently decimating other European brands. But while the iX4 can certainly compete on range and tech, it’s unclear whether BMW can rival China in terms of sheer affordability.
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