The Verge·3 min read·medium
BMW’s in-car Spider-Man ad is villain behavior
J
Jess Weatherbed
✦AI Summary
BMW is displaying movie advertisements for a new Spider-Man film on the infotainment screens of its vehicles. The move has sparked backlash from owners who feel that intrusive advertising in a premium vehicle is inappropriate.
When a premium car brand like BMW says it has a “special surprise” in store for drivers, I’d expect something more luxurious than having a movie commercial beamed onto the dashboard. That’s exactly what’s happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
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