BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
BMW has begun displaying full-screen advertisements on the dashboard screens of its vehicles, marking a shift from its previous stance against in-car commercials. This move follows the company's controversial history of monetizing vehicle features through subscriptions, such as heated seats.
Why it matters
It highlights the growing trend of automotive manufacturers treating vehicle hardware as a platform for recurring revenue and third-party advertising, raising concerns about consumer privacy and the ownership experience.
Give feedback Tools Tools move to sidebar hide Actions Read Edit Edit source View history Give feedback General What links here Related changes Printable version Permanent link Page information Cargo data Appearance move to sidebar hide From Consumer Rights Wiki On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen) of customer BMW vehicles, placing a branded third-party advertisement in cars their owners had already bought.
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