BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
BMW has begun displaying promotional commercials on the dashboard screens of its vehicles, a move that has drawn criticism from users. The company claims these animations are part of brand partnerships, though owners find the practice intrusive.
Why it matters
This highlights the growing trend of 'monetizing' the user experience in modern connected vehicles, raising concerns about consumer privacy and digital clutter.
You know what would be terrible? Terrible in a sort of dystopian, capitalism-run-amok sort of way? Imagine buying a brand-new, fancy, premium-grade car. From an automaker with a respected name. Like, say, BMW. This is a machine with some status! Let's say it costs, oh, $61,500 , and you're paying, what, about $1300 a month? Something like that.
Anyway, let's say you've done that, you have your fancy new car you're dropping over a grand a month on, and then you get in the car one morning, you start it up, and you're greeted with an ad - a commercial, with visuals and sound - right there on the big screen in the center of your dash.
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