BMW eyes sales of 20,000 units in India buoyed on strong demand for luxury cars

BMW India aims to sell over 20,000 vehicles by 2026, driven by strong demand for luxury cars and the local production of the MINI Countryman C. The company plans to launch 26 new models this year to maintain its growth momentum.
Why it matters
This reflects the growing luxury automotive market in India and the strategic shift toward local manufacturing for global brands.
German automaker BMW is targeting annual sales of more than 20,000 units in 2026, buoyed by strong demand for luxury vehicles in the Indian market. “BMW sold around 18,000 vehicles, including 800 MINI cars, last year. The company has maintained its growth momentum, reporting a 17% year-on-year increase in sales during the first quarter of 2026,” Hardeep Singh Brar, President and CEO of BMW Group India, said after launching MINI Countryman C, a sports utility vehicle (SUV) that was assembled at BMWs plant at the Mahindra World City, near Chennai. “Last year, we sold around 730 MINI cars. So, this year, we want to double MINI sales,” he added.
The article reports on corporate growth targets and manufacturing strategies using official company statements.
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