BMTC plans higher non-fare revenue with QR code-based ads on bus seatbacks
The Bengaluru Metropolitan Transport Corporation (BMTC) is expanding its non-fare revenue streams by introducing QR code-based advertisements on bus seatbacks and selling advertising space on the rear panels of 1,000 electric buses. These initiatives aim to improve the corporation's financial sustainability following the implementation of the state's free travel scheme for women.
Why it matters
This strategy highlights how public transport agencies are increasingly leveraging digital infrastructure and asset monetization to offset the financial impact of social welfare programs.
After wrapping its buses with advertisements and planning to print advertisements on bus tickets to boost non-fare revenue, the Bengaluru Metropolitan Transport Corporation (BMTC) has now taken another step towards monetising its assets by planning to display QR code-based advertisements on the back of passenger seats across its bus fleet.
The proposed QR displays will measure 10 cm x 10 cm and will be placed on the rear side of passenger seats, according to officials.
Speaking to The Hindu , a senior BMTC official said, “Commuters will be able to scan the QR codes using their smartphones without downloading a separate application. The selected agency must provide a Progressive Web App (PWA) or browser-based platform compatible with Android and iOS devices. The BMTC will also have access to a live analytics dashboard showing scan counts, user engagement, click-through rates and anonymised geo-tagged data.”
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