BMTC floats tender to introduce in-bus audio advertisements across 300 buses
The Bengaluru Metropolitan Transport Corporation (BMTC) has invited bids to install an in-bus audio advertisement system across 300 non-AC buses. The initiative aims to generate non-fare revenue while ensuring passenger announcements remain prioritized.
Why it matters
Public transport agencies are increasingly seeking innovative revenue streams to offset operational costs and improve financial sustainability.
The Bengaluru Metropolitan Transport Corporation (BMTC) has invited bids to introduce a centrally managed in-bus audio advertisement system across 300 non-AC buses in the first phase, as part of its efforts to generate additional non-fare revenue.
According to the tender document, the selected agency will be granted exclusive rights to design, install, operate, and maintain the audio advertisement system for an initial period of three years, with an option to extend the contract by another three years based on satisfactory performance.
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