Bluesky’s new CEO wants a big tent, not a bubble

Toni Schneider has been appointed as the new CEO of the social media platform Bluesky, succeeding Jay Graber. The company aims to balance the growth of its consumer-facing app with the development of its open-source AT Protocol technology.
Why it matters
Bluesky represents a significant experiment in decentralized social networking, and its leadership transition will influence the future of interoperable web standards.
Today, I’m talking with Toni Schneider, who is the brand new CEO of the social platform Bluesky — he formally took over after a short stint as interim CEO. This is one of my favorite kinds of interviews to do on Decoder , because a couple years ago, we had Bluesky’s prior CEO, Jay Graber, on the show — she’s now the company’s chief innovation officer, and all of that kind of shuffle is pure Decoder bait. And a new CEO often brings with them new priorities, which is perhaps the most Decoder subject of all. Bluesky in particular is a company pulling in a lot of different directions: There’s a Twitter-like social media app, which is what most people are familiar with, and then there’s the underlying technology behind that app call AT Protocol, which allows anyone to build social networking products that interoperate with Bluesky.
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