Bluesky’s interim CEO, Toni Schneider, drops the ‘interim’
Toni Schneider has transitioned from interim to permanent CEO of the social media platform Bluesky. He plans to focus on creating smaller, private communities to drive the platform's next phase of growth.
Why it matters
As a decentralized alternative to X, Bluesky's leadership stability is critical for its ability to compete in the evolving social media landscape.
In March, Bluesky’s longtime CEO, Jay Graber, stepped down from that role to become its chief innovation officer. Graber was immediately succeeded by Toni Schneider, the founding CEO of Automattic, which is the company behind WordPress and Tumblr.
Schneider, who has led the company as interim CEO for the past four months, is now dropping the “interim” status and becoming its permanent chief executive.
“I’m four months into my interim CEO role at Bluesky, and it’s time for an update,” Schneider wrote on his personal blog . “Most importantly, as of today, the interim part of the title is gone. I’m loving the mission and the job, and I’m all in as Bluesky’s official CEO.”
In the post, Schneider said that one of his first orders of business is to “create smaller spaces and more private communities,” which he said would “unlock the next wave of growth and innovation.”
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