Bluesky’s AI assistant Attie expands into an open social research tool
Bluesky has updated its AI assistant, Attie, with a new feature called Quests that allows users to research trends and information across the AT Protocol network. This move is part of a broader strategy to increase user engagement and explore potential monetization for the social platform.
Why it matters
As social networks face growth challenges, integrating AI-driven research tools represents a shift toward more utility-focused social media experiences.
Attie , Bluesky’s AI assistant that lets you build custom social feeds without programming, is evolving into an open-ended research tool.
The company this week said it’s added a new feature to the AI assistant, called Quests, that lets users ask it for information and news spreading across the broader Bluesky social network, nicknamed the Atmosphere. This includes not only Bluesky, but any app that integrates with the underlying AT Protocol.
Bluesky’s user growth has slowed over the past eight months — the social network saw its user base double to 40 million last October, within just a year, but it now reports around 45.6 million registered accounts . So the company has been looking to develop tools and services that could allow it to grow its user base, and potentially, monetize it.
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