Bluesky’s active user base is shrinking as its focus expands beyond the app
Decentralized social network Bluesky is experiencing a significant decline in mobile app usage, with monthly active users dropping by over 50% since late 2024. Despite the decline in app engagement, the company is shifting its strategic focus toward the growth of its underlying AT Protocol.
Why it matters
The data suggests that the initial surge of users fleeing X has not translated into long-term retention for the Bluesky app, forcing a pivot in the company's business model.
Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections. But now, nearly two years later, the social network and would-be X competitor is struggling to hold onto its momentum.
According to data from digital intelligence provider Similarweb , Bluesky’s mobile app had 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. In addition, mobile daily active users continued to decline, falling 25.6% year-over-year in July to around 3 million.
These declines indicate that even though Bluesky’s app continues to add registered accounts, fewer people are using its mobile app on a regular basis. It also suggests that some of those who joined Bluesky due to their dissatisfaction with X post-elections haven’t stuck around long-term.
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