Bluesky launches group chats, as company shifts focus to community features

Social network Bluesky has introduced group chat functionality to compete with platforms like X. This move marks a strategic shift for the company as it pivots toward community-focused features to attract users.
Why it matters
The update highlights the competitive landscape of social media as smaller platforms attempt to differentiate themselves from industry giants through niche community tools.
Social network Bluesky launched support for group chats on Thursday, another feature designed to make the app more competitive with its larger competitor, X.
The article provides a balanced overview of product updates and market positioning.
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