Bluesky adds an ‘algorithmic opt-out’ feature for those who don’t want to go viral
Social network Bluesky has introduced an 'algorithmic opt-out' feature that allows users to prevent their posts from appearing in the app's main Discover feed. This move aims to give users more control over their visibility and privacy without requiring full account privatization.
Why it matters
As social media platforms evolve, user control over algorithmic curation is becoming a key differentiator for privacy-conscious users.
After adding support for longer videos just yesterday, open social network Bluesky on Thursday introduced a new algorithmic opt-out feature that allows users to stop their posts from appearing in the app’s main Discover feed.
That algorithmic feed can currently surface any post on Bluesky’s network, as posts on the network are public by default.
To be clear, this latest change isn’t a way to make posts private — Bluesky is still working on rolling out support for private data at the protocol level. Instead, the feature simply makes a user’s public posts less discoverable to people outside their existing personal network.
The company says it created the feature because not everyone using its social media site wants to go viral. Sometimes, people just want to post for their followers without having their words exposed to larger crowds.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in