Blood brothers: WHO chief joins ENHYPEN to celebrate drive success
WHO Director-General Tedros Adhanom Ghebreyesus met with K-pop group ENHYPEN to celebrate the success of their collaborative blood donation campaign. The initiative, which leveraged the band's global fanbase, resulted in thousands of pledges to donate blood worldwide.
Why it matters
This partnership demonstrates the growing influence of pop culture icons in driving global public health initiatives and humanitarian engagement.
The head of the World Health Organization (WHO) is a self-confessed fan of K-pop sensation ENHYPEN and this week, he got the chance to tell them so in person.
Tedros Adhanom Ghebreyesus met the band ’s six members – Jungwon, Jay, Jake, Sunghoon, Sunoo and Ni-ki – in Korea to celebrate their work with WHO for World Blood Donor Day in June.
The campaign harnessed music, social media and the band’s global fan community, known as ENGENE, to encourage voluntary, unpaid blood donation.
“ Blood is the most precious gift that anyone can give to another person – the gift of life ,” WHO chief Tedros Adhanom Ghebreyesus said on Friday.
“I am proud of all ENHYPEN members’ commitment and collaboration with WHO to promote blood donation and save lives,” said Tedros.
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