‘Blangkon’ stays alive amid a changing world with PNM Mekaar
Tri Damayanti, a traditional Javanese blangkon maker, has expanded her business through financing and training provided by PNM Mekaar. The program helps micro-entrepreneurs modernize their marketing strategies using social media.
Why it matters
This highlights the role of micro-financing and digital literacy in preserving traditional cultural crafts in a globalized economy.
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blangkon may appear to be simply a traditional Javanese headpiece. For Tri Damayanti and her husband, however, each piece they carefully shape and assemble represents much more: a skill passed down through generations, a livelihood for their family and a cultural heritage they strive to preserve amid changing times.
For Tri's family, making blangkon is not only about preserving a traditional craft, but also about maintaining their household income. This means ensuring the business remains sustainable, reaching a wider market and making sure the skill of crafting blangkon continues to have economic value.
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