BlackBerry lost the phone war. Now it's betting on cars and robots
BlackBerry has pivoted from its former status as a smartphone giant to a software-focused company specializing in automotive systems and secure communications. CEO John Giamatteo is now positioning the firm to leverage its safety-critical software for the future of AI and robotics.
Why it matters
The company's transition serves as a case study in corporate adaptation and the growing importance of embedded software in the automotive and robotics sectors.
This report is from this week's The Tech Download newsletter. Like what you see? You can subscribe here.
In its heyday, BlackBerry was one of the biggest phone makers in the world. BlackBerry Messenger (BBM) was the instant messaging service that became a fixture of early smartphone culture. But while, BlackBerry remains an iconic brand, its business today looks vastly different from what it was nearly two decades ago.
While far off its 2008 highs, BlackBerry's share price has doubled this year as investors reward the company's strategy to focus on critical software for cars and secure communications.
John Giamatteo, CEO of BlackBerry, joined me for the latest episode of "The Tech Download" to discuss how the company is positioning for a future in AI.
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