BJP turns PM Modi visits to states into 'swachh' drives
The BJP is organizing 'Swachhata Se Swagat' cleanliness drives in states ahead of Prime Minister Narendra Modi's official visits. These events mobilize local administration and party workers to clean public spaces, linking the PM's arrival with his signature Swachh Bharat mission.
Why it matters
It illustrates how the ruling party integrates government development projects with grassroots political branding and public service campaigns.
NEW DELHI: PM Narendra Modi's visits to states are increasingly being preceded by organised cleanliness drives under the 'Swachhata Se Swagat' banner, giving new vigour to a campaign he has long championed.Across BJP-governed states, administrations and party units are converting the familiar pre-VVIP spruce-up into a public campaign. CMs, ministers, lawmakers, civic workers and residents are being mobilised to sweep roads, clear markets and clean ghats and other public spaces before Modi arrives - giving the political welcome a 'Swachh Bharat' imprint.The latest rollout is in Haryana, where CM Nayab Saini has launched a statewide drive ahead of Modi's July 17 visit to Jind. Saini began the exercise in Panchkula by sweeping a market and planting a sapling. Ministers, MPs, MLAs and local representatives have been asked to lead similar drives across districts until the PM's arrival.The campaign also dovetails with the purpose of Modi's visit.
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