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Times of India·3 min read·medium

BJP claims influencers were offered Rs 25,000 to attend Rahul Gandhi's Pune event

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ANJALI SINGH
BJP claims influencers were offered Rs 25,000 to attend Rahul Gandhi's Pune event
AI Summary

The BJP has accused the Congress party of paying social media influencers to attend and promote a Rahul Gandhi event in Pune. The allegations include claims that attendees were instructed to create promotional content for payment.

Why it matters

This reflects the increasing role of influencer marketing in political campaigning and the associated ethical controversies.

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NEW DELHI: The Bharatiya Janata Party (BJP) on Thursday alleged that influencers were being offered Rs 25,000 to attend an upcoming Rahul Gandhi event in Pune and post promotional content on social media.Sharing a video on X, the BJP claimed that the Congress leader's public outreach relied on paid attendance and influencer promotion. The party wrote, "Even public support has to be bought for Rahul Gandhi. Look at this video. Influencers are being offered Rs 25,000 just to attend his Pune event."The BJP further alleged that attendees were expected to create and upload content from the event. In its post, the party said, "Rahul Gandhi’s leadership is so weak that even event attendance needs to be paid for. Yet, he questions EVMs whenever he loses.

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