Biryani restaurant's video in Mandarin goes viral, owner's daughter shares inspiration behind it
A Singaporean biryani restaurant owner's daughter went viral on TikTok after posting a promotional video in Mandarin. The video was inspired by her desire to better serve Chinese-speaking tourists and has since garnered significant positive engagement.
Why it matters
The story illustrates the power of social media in bridging cultural and linguistic gaps in the hospitality industry.
A biryani restaurant chain in Singapore has captured eyeballs with its recent promotional video.
In a TikTok video on July 25, Zara Salahuddin introduced Bismillah Biryani Restaurant's signature biryani and other dishes in Mandarin.
"A little something for our Mandarin-speaking friends... If you haven't visited us yet, we'd love to welcome you," Zara wrote.
"And yes… my Mandarin still needs work. If you have any suggestions to help me improve, I'd genuinely love to hear them in the comments."
[embed]https://www.tiktok.com/@bismillahbiryanisg/video/7666303338383723797[/embed]
While speaking Mandarin in the video was not easy for Zara, it has since garnered over 280,000 views and more than 300 comments, with some netizens giving suggestions for new videos.
One wrote: "Lets do Malay, Mandarin, Tamil and English all in one video for National Day."
"Next time I'm in Singapore, I will go there. I love biryani," another netizen commented.
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