Binance co-founders CZ and Yi He adopted Simpsons cartoon aliases ‘Homer’ and ‘Marge’ in company meetings
Binance co-founders Changpeng Zhao and Yi He reportedly used the Simpsons-inspired aliases 'Homer' and 'Marge' during internal company meetings. The report highlights their deep involvement in the exchange's operations and their personal relationship.
Why it matters
The revelation provides insight into the internal culture of one of the world's largest crypto exchanges during a period of significant regulatory scrutiny.
As well as being business partners, Zhou, who is known as “CZ,” and Yi have reportedly been romantically involved for some years, having met at OKCoin (now OKX) back in 2014, at which time Yi recruited CZ as chief technical officer, before the pair went to found Binance in 2017.
While the cartoon aliases have a playful and fun side, they also point to the fact that both CZ and Yi He were omnipresent lurkers across the entire Binance ecosystem, including at BNB Chain meetings and subsidiaries like CoinMarketCap, a person familiar with the matter said.
The revelation that CZ and Yi went by the names Homer and Marge was first reported by Chinese-language tech news site HKET. Screenshots showing Yi in meetings using the name Marge were shared with CoinDesk, and a person close to CZ confirmed the former Binance CEO used the alias Homer.
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