Binance bStocks Reaches $500 Million in AUM as a New Generation of Investors Turns to Tokenized Stocks
Binance's tokenized stock product, bStocks, has reached $500 million in assets under management just seven weeks after its launch. The platform is seeing high engagement from Gen Z investors and crypto-native users who are using the service to access traditional financial markets.
Why it matters
The rapid growth of tokenized securities signals a significant shift in how younger, crypto-native generations are accessing and interacting with traditional equity markets.
New data shows tokenized stocks are attracting a new generation of crypto-native investors, with Gen Z accounting for 44% of bStocks trading activity.
ABU DHABI, UAE , July 29, 2026 /PRNewswire/ -- Binance today announced that bStocks, its tokenized securities offering, has surpassed $500 million in assets under management (AUM), seven weeks after launch. Since going live on June 11, 2026, the product has expanded from five tickers to more than 46 listings, providing eligible users with 24/7 access to tokenized securities and free, instant conversion between a bStock and its underlying stock.
The milestone reflects growing demand for tokenized market access as more users explore traditional financial markets through Binance. Early platform data indicates that bStocks is attracting a predominantly crypto-native audience, with many users using tokenized securities as their first exposure to traditional finance.
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