Billions of views are just the start – meet the Aussie content creators building global empires
Australian YouTube creators are being recognized by the National Film and Sound Archive for their significant contributions to the country's cultural heritage. The archive is preserving hundreds of videos from creators like Wengie, acknowledging the shift of digital content creators into mainstream media success.
Why it matters
This marks a formal institutional shift in how digital-native content is valued as a legitimate part of national cultural history.
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Share A A A Wendy Huang was working as an accountant until the make-up and beauty tutorials she started making for YouTube in 2013 opened up a spectacular new career.
The thousands of videos she has created since then for her channels on the platform, including life hacks, crafts and music videos, have attracted more than 13 million subscribers around the world and have been viewed 1.9 billion times.
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